Top 12 Influencers on Instagram in India (2023)

Instagram has stood out among all social media platforms because of its visually appealing, short form of content. More than that, it provides a platform for influential individuals to curate entertaining content and engage with the audience.

As per Statista, there are over 1.35 billion monthly Instagram users, with India having the largest audience in the world, i.e., around 23% of total Instagram users, and most of them range between 14 and 34 years old.

In this blog, the main highlights are the social media enchanters who are doing wonders on Instagram by curating content on a wide array of niches. Moreover, it revolves around how these top Instagrammers are charming their viewers’ hearts and minds, whether millennials or Gen Zs.

But before diving into the realm of some of the top influencers on Instagram in India, we need to understand who they are and how they have captured the roots of modern marketing.

Who are Instagram Influencers?

Instagram influencers are individuals with a significant influence on their viewers, who are following them on different media platforms. They curate engaging content that is creative, authentic, and entertaining, amassing a substantial following. These influential personalities cover a variety of niches, including fashion, beauty, travel, lifestyle, etc.

These famous Instagram influencers play a crucial role in charming a wide range of audiences and diverting them towards the brands they have partnered with. They have captivated the whole marketing industry with their ability to connect with millions of people on a personal level.

For instance, one such India-born influencer is Masoom Minawala Mehta. She is a well-known fashion and lifestyle influencer who represents India at prominent events like Cannes. She has confidently promoted beautiful apparel from Indian designers across the world and has worked with famous brands like Louis Vuitton, Moda Operandi, MAC, and so on.

Types of Instagram Influencers

Now that we have an idea of who Instagram influencers are, let’s take a look at the shades and hues these individuals showcase in their different niches.

Travel Influencers

Travel influencers are individuals who share breathtaking travel destinations, their experiences, adventures they unleashed, reviews, and recommendations. They often collaborate with travel brands and hotel chain companies to promote their businesses.

Tech Influencers

Tech influencers are people who are tech lovers and share their views on the latest gadgets, digital tools, and trendy technologies. Thus, tech brands collaborate with them by sending them their new products to review and recommend to their viewers.

Fashion Influencers

Fashion influencers share trendy clothes, accessories, and occasion-specific outfits with their viewers through reels and posts. Their visually attractive content and great choice of aesthetics often captivate fashion brands, allowing them to leverage their talent to promote new products and enhance brand reach.

Fitness Influencers

Fitness influencers are the people who share content around health and well-being. They showcase their workout routines, provide fitness tips, and share healthy eating habits to inspire and motivate their followers to embark on their fitness journey.

Beauty Influencers

Beauty influencers are individuals who have a deep understanding of makeup and skincare. They specialize in skincare routines, makeup tutorials, and which beauty products to use. Therefore, beauty brands often send them PR packages in order for them to try and review.

Beyond the niches mentioned above, there are several other domains explored by top Instagrammers, including lifestyle, skincare, comedy, parenting, and so on, which we will dive into some other time.

Moving on, here is the part you were patiently waiting for - a list of the top 12 influencers on Instagram presented to you by the top video production company in India, who has an extensive experience in niche-specific influencer-based video services, including visually alluring ads, demo videos showcasing products, explainer videos, and much more

List of Best Indian Influencers on Instagram

• 1. Ajey Nagar

  Instagram: @carryminati

  USP:

  He can captivate your target audience within 30 seconds. Don’t believe us? Exploring his Instagram feed might help.

  Ajey Nagar, aka CarryMinati, is among the most famous Indian Instagram influencers and is also a well-known YouTuber, streamer, and rapper from Faridabad. He is a comedy influencer known for his comic skits, Hindi-language commentary, roast videos, and live game streaming.

  He is highly active on Instagram and YouTube, where he posts comedy videos, hilarious parodies, humorous roasts, and self-composed rap songs. His live streams are satirical to watch, and his Hindi language annotations are just the cherry on top.

  His content mainly involves videos and reels where he showcases his humor and wit, entertaining his audience. He is one of the best influencers in India because he has garnered a substantial following of more than 18 million, with an average of 8 million views on his Instagram account.

  He engages with his audience through his reels and posts, showing gratitude occasionally for their support. That’s why he has an engagement rate of 11.65% on Instagram. With such notable engagement, he has bagged collaboration deals with renowned brands such as Sony, BeatXP, and Fastrack.

  CarryMinati is one of the forces behind the craze of eSports in India. Being a fan of video games since childhood, he started his gaming channel at the age of 10 and is still exploring his love for e-games.

  Being a public figure, it is hard to avoid controversies; thus, Ajey has faced many backlashes and disputes, but his solid fan base has always had his back and supports him no matter what.

  That’s the reason he is going strong on his influence game with lots and lots of hilarious videos, entertaining raps, and amazing upcoming projects.

• 2. Bhuvan Bam

  Instagram: @bhuvan.bam22

  USP:

  He has a great sense of humour and wit, making every video entertaining and funny.

  Bhuvan Bam is a prominent name among famous Indian Instagram influencers who established himself as an online sensation at the very beginning of the rise of social media. He is a synonym for words like hard work, creativity, comedy, dedication, and connection.

  Well-known as BB Ki Vines, his life changed when his parody video went viral back in 2015, and he transitioned from Facebook to Instagram. He introduced a foreign concept of enacting different characters simultaneously, which made people go crazy about his hilarious videos.

  He is a multitalented person with expertise in the fields of comedy, singing, acting, writing, and much more. He has a significant love for acting; thus, after performing exceptionally well in the award-winning movie ‘Plus Minus’, he didn’t look back. Since then, he has worked on and created many notable projects, such as Dhindora, Taaza Khabar, and Rafta Rafta.

  His artistic journey from freelance singer to one of the biggest Instagram influencers began in college and is constantly rising high. He often shares clips of his videos, stills from his shows, and mind-blowing brand endorsements. Even his collaborative videos, for instance, the KFC and Deciml ones, are so fun to watch and don’t seem forced.

  Bhuvan has shown the world that through perseverance and commitment, one can achieve everything in life. Besides being an excellent influencer, he is a genuine soul who seeks delight by helping people. He meets people with so much warmth in their hearts, which sets him apart.

  With an engagement rate of 8.12% and an average of 3 million views, he has proved that he is among the most famous Instagram influencers India. Also, he has been recognised by several esteemed publications, including Hindustan Times, Rolling Stone, Grazia India, and Forbes.

• 3. Kusha Kapila

  Instagram: @kushakapila

  USP:

  One of her amazing talents is her creative ability to add a comical aspect to everything instantly.

  The journey of Kusha Kapila’s fame is an appropriate example for portraying the importance of video content. When an opportunity knocked on her door, she didn’t hesitate to take it with both hands. She discovered her flare and interest in video content-making very early when it was taking off, and we got the best “South Delhi Girl” series.

  Through her iconic characters, including Billi Maasi, Zulmi Aunty, Indian Mom, and Monday Aunty, she rises to the top of the success ladder of social media. From curating characters to portraying a character in movies, she has come a long way and become one of the top Instagrammers in India. She has garnered a massive following with an engagement rate of 6.61% and average views of 2 million on Instagram.

  She has placed herself among the top Indian influencers through her roles in renowned series like Ghost Stories and Masaba Masaba. And with her movie “Thank You For Coming” being selected by the Toronto International Film Festival 2023, she has changed the dynamics for influencers dreaming of being on the big screens.

  On the career forefront, she will soon be seen in "Sukhee" alongside Shilpa Shetty and has left her fans stunned by interviewing India’s hot topic, ‘AP Dhillon’. Additionally, her fans adore her mesmerising looks and comical brand promotion that is even more fun to watch, such as her collaboration with Whisper, where she made a parody of Bigg Boss.

• 4. Nikhil Sharma

  Instagram: @nikkkhil

  USP:

  Keeping everything aside, he is a great motivator who inspires his fans to dream big and achieve them.

  Nikhil Sharma, better known as Mumbiker Nikhil, is a lifestyle blogger famous for bike rides and vlogs. He is a travel vlogger, fitness freak, automobile lover, and bike rider with a substantial following on social media platforms, especially Instagram.

  From starting off with solo trips to travelling with his family, his audience has seen a diverse change in his videos. Being among the top influencers in India, he has accumulated a good fan base with average views of 536K and an engagement rate of 8.95% on Instagram.

  His love for travelling can be understood by observing the fact that he has travelled to many places, such as Dubai, Thailand, Canada, the USA, and many more. Moreover, his love for automobiles has offered him a chance to try several luxury moto rides, such as Audi and BMW, and he was also invited to the launch of TVSX IN Dubai.

• 5. Komal Pandey

  Instagram: @komalpandeyofficial

  USP:

  She demonstrates remarkable fashion taste and terrific confidence in everything she posts.

  Komal Pandey is a role model for people aspiring to become something in the realm of fashion. She is the boldest person who makes her own style and looks that make up the trend, thus’ positioning herself among the most famous Instagram influencers.

  Being a revolutionary in the fashion industry, she has changed how fashion was perceived earlier. She often gets honoured with various awards; for instance, she received the Unrivalled Fashion Influencer Of The Year award at the Economic Times Leadership and Excellence Awards.

  From fashion blogger to renowned influencer, her journey was more challenging than it looked. She is one of the top Instagrammers because she considers herself her biggest critic and always tries to be better than yesterday.

  With her dedication and outstanding fashion sense, she has leveraged quite a fan following, with an engagement rate of 5.31% and an average of 896K views on Instagram. Moreover, she partners with big names, such as in collaboration with Google, where she paid tribute to Sridevi on her Birth Anniversary by dressing up inspired by her famous characters.

• 6. Kritika Khurana

  Instagram: @thatbohogirl

  USP:

  Along with great taste in fashion and beauty, she promotes living a healthy, balanced life with ourselves.

  Kritika Khurana, famously known as That Boho Girl, is one of the top influencers on Instagram, with over eight years of experience in the fashion domain. She is a fierce woman who loves showcasing her confidence and stagnant opinions through her dress sense.

  Being a fashion geek, she loves styling different looks, mismatching outfits to create something new out of them, and wearing bohemian accessories in a style that challenges orthodox societal norms. Kritika is also into skincare and makeup, providing her audience with a chic makeup look and necessary skincare routine.

  Moreover, as one of the top Indian influencers, she has been awarded for her creative work, such as the 2023 Times 40 under 40 Award. With such renowned achievements, she has garnered an engagement rate of 4.7% and an average of 471K views on Instagram.

• 7. Diipa Büller-Khosla

  Instagram: @diipakhosla

  USP:

  Through her entrepreneurial journey, she has inspired many women to embark on their own journey of self-discovery.

  Diipa Büller-Khosla is an India-born fashion influencer with a vision to empower her country globally. She identifies herself as a fashion and beauty influencer, entrepreneur, and flag bearer of women's empowerment, working towards these goals, every day.

  She makes astonishing reels and video content that typically resonates around niches like fashion, styling, lifestyle, societal changes, travelling, luxury living, parenting, etc. Utilising the humongous power of the internet, she speaks her heart out on essential topics to initiate change.

  Being among the top Indian influencers, she is often recognised by renowned publishing houses, such as Vogue India. Also, she gets featured in prominent media shows, such as AD Visits, that cover her 17th-century Amsterdam home renovation journey.

  Through her excellent content, Diipa has become one of the most famous Instagram influencers India, with average views of 138K and an engagement rate of 2.4% on her Instagram account.

• 8. Dolly Singh

  Instagram: @dollysingh

  USP:

  She is extremely vocal about the discrimination and setbacks women have to face and often uses her voice on the internet.

  From cherishing her roots to flying to faraway places, Dolly Singh is a gem of a person, and her admirers couldn’t agree more. She is one of the best influencers in India who curates’ content around fashion, comedy, essential topics, travel, etc. Through her comic sense, she has captivated an enormous following, with an engagement rate of 7.85 and average views of 723K on Instagram.

  Her most cherished videos are the ones where she recreates childhood memories, and we can’t relate less to them. It’s like a trip to those memory lanes, which are peaceful and unforgettable. That’s why her fans consider her one of the top Indian influencers on Instagram.

  2023 has been a fantastic year for her, as she debuted her first red carpet at the 2023 Cannes Film Festival, wearing Abu Jani and Sandeep Khosla. Moreover, she acted in the movie “Thank You For Coming,” which got selected for the Toronto International Film Festival, was the face of Colgate’s campaign breaking nonsensical beauty standards, and much more.

• 9. Prajakta Kohli

  Instagram: @mostlysane

  USP:

  She is a perfect combo of beauty and brains, which she is utilising to conquer the world.

  Prajakta Kohli is a proud Maharashtrian Mulgi who has established herself on the global stage and has shattered all the boundaries to reach the sky. Standing tall with fellow male Instagram influencers, she is also the highest paid Instagram influencer, setting examples for the young girls looking up to her.

  Well-known as Mostly Sane, Prajakta is doing everything possible in her control, be it running a successful YouTube channel, handling business, acting in movies and shows, working towards the betterment of the world, and now writing a book.

  She is an inspiration to so many young lads in India and on an international level because of her dedication to doing her best in everything. Therefore, she has captivated a massive following with an engagement rate of 5.07% and average views of 2 million on Instagram.

• 10. Yashraj Mukhate

  Instagram: @yashrajmukhate

  USP:

  He can make you groove on anything, literally anything!

  Yashraj Mukhate is the name behind many hilarious mixes that have entertained people during the lockdown and are still doing so. He has given us so many amazing songs that it is impossible to leave without listening to them 3-4 times.

  He has positioned himself among the top influencers on Instagram through his humorous style of presenting his epic music pieces. Besides that, he has also released songs he wrote on Spotify.

  Yashraj is well-known among renowned celebrity actors and musicians, like Pritam, Sonu, Ranveer, and Alia, who enjoy his work. Moreover, he has a project lined up with legends like Lucky Ali and Mikey McCleary.

  Through his musical videos and reels, he has bagged many deals with brands like Netflix, Spotify, Smart Water, and American Tourister, showcasing his reach among a wide range of audiences. Also, he has garnered an engagement rate of 7.13% and an average of 2 million views on Instagram.

• 11. Ankush Bahuguna

  Instagram: @ankushbahuguna

  USP:

  Challenging stereotypes with a gist of humour to entertain and educate people simultaneously.

  Ankush Bahuguna is one of the most entertaining people, with a comical sense of adding humour to daily life incidents. He knows how to tickle your funny bones and make you laugh out loud with his hilarious content.

  He creates exciting reels and videos, including funny sketches and comical skits starring his mom and dad. The mother-son duo is hysterical to watch as they roast each other, making viewers enjoy their videos.

  Ankush also has a fantastic talent of doing beautiful makeup, which he showcases to his fellow influencers and himself. He also makes reels with some of his close influencer friends, thus forming a helping community of Indian influencers on Instagram.

  With such diverse content, he has collaborated with brands like Pebble and attained an engagement rate of 12.46% and average views of 1 million on Instagram.

• 12. Mithila Palkar

  Instagram: @mipalkarofficial

  USP:

  She is a pure soul who showcases her unfiltered colours online, establishing genuine bonds.

  Mithila Palkar is well-known for her curly-haired character from Little Things. The show was so iconic that, to date, many people recognise Mithila as Kavya. She is an actress, singer, model, and traveller at heart.

  Unlike other influencers, Mithila is not very outgoing and loves spending time indoors with her family, plants, books, and camera. She shoots reels and videos from her new home, which was featured by AD Visits India.

  Her astonishing cup song went viral in no time, and to give her audience a fresh taste of it, she started a series called ‘Sing Song Saturday’ on her Instagram and has become one of the most famous Instagram influencers in India.

  Through her hard work and dedication to making it in the media industry, she has garnered a good number of followers with an engagement rate of 3.13% and average views of 412K on Instagram, along with brand deals with Vivo, Samsonite India, etc.